The theme of Milano Food City 2019 "genius and creativity" concentrates on the attitude to ingenuity, including that of Leonardo da Vinci, naturally expressed in food: in scientific and technological research applied to the food sector, with a view to a healthy lifestyle based on well-being, sport and prevention, but also environmental and economic sustainability, for the general benefit of all; in art and entertainment, which enhance the most hedonistic aspects related to taste; in conviviality, which makes food an opportunity for exchange, social enrichment and comparison. But above all, ingenuity is activated to ensure the survival of the individual.
Numerous proposals have already been received in response to the Notice issued by the City of Milan from other public and private stakeholders in the city. In addition to TUTTOFOOD, the reference event for the agri-food industry, a focus on innovative companies and start-ups in the food sector will be organised by Assolombarda, while Seeds&Chips is once again proposing its Global Food Innovation Summit, with numerous national and international guests, which will also include Food Week, with numerous events in the less central districts, and Sogemi, offering various initiatives open to the public at the fruit and vegetable market in Via Lombroso.