The Salone del Mobile, which has its roots in Milan, endeavours to condense and underscore its strong points and its connections with the city, in a bid to carry forward the
process of internationalisation that both have embraced, and to flag up design concepts to the design community for imminent use.
The Salone is an emotion first and foremost, transmitting positivity, enthusiasm, initiative and cheerfulness. Companies that work and design are proud to invest in an event on which the eyes of the world will be trained; architects and designers channel their creativity in order to express it at the Salone. Emotion lies in putting together a project that will, in turn, transmit emotion and empathy; the event’s organisers work closely with the companies for a year, in order to provide them with the best possible platform.